Párchate en el Centro is an experience that allows the youth of Medellín to live the cultural offer of the city’s Downtown in 3 ways: a loyalty system controlled by an electronic device, a series of city challenges, and a mobile App. At the same time, this service motivates the community to make the city’s downtown their own, favoring the growth of potential stakeholders. This idea was inspired by the need to encourage young people's interest in the cultural heritage of Medellin’s Downtown, by communicating its cultural offer.

This community centered service / product was developed in my sixth semester at university as an academic project, and it had the support and participation of the EDU (Urban Development Company of Medellin).