Mamá Siempre Mujer was a service concept aimed at redefining the role of “woman” for middle-class Colombian mothers who are heads of their households. The project sought to empower these women, positively impacting not only their sense of identity but also their roles as mothers and workers. The experience was structured around five stages: Cultivate, Germinate, Grow, Flower, and Pollinate.

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This social innovation service concept was developed during my eighth semester as part of the academic project First View. The initiative aimed to create an experience, service, or product that could generate well-being for middle-class Colombian families, in collaboration with the companies Comfama and Nacional de Chocolates. The project was developed using Design Thinking and human-centered design methodologies, with continuous co-creation alongside both companies.